Most people have heard of the buzz word, 'Content Curation.' With the advent of the Internet, there are many tools which can be used to acquire success in your work. Content Curation has quickly become a marketing staple for many companies with a successful online presence. Let's begin by understanding what exactly 'Content Curation' is.
In other words, content curation is the process of sorting through and amassing content from a wide variety of online sources and presenting it in a meaningful and structured manner as per a specified topic or theme. Essentially, it is about sorting, sifting, organising and then sharing or publishing that information in the best manner. One has to find the best content and then follow simple best practices to share it in a relevant way. Curation is not only about collecting links but more about how the content is offered to the community, once organised.Why is Content Curation important?
How does curating content build value to your brand? Let's take an example. Studies show that on a monthly basis, an average user on Facebook shares around 90 posts. Assuming there are more than 800 million users, you can just imagine the sheer amount of content shared just on Facebook. Content curation provides extra value to your brand's target audience, which is key to building a lasting brand loyalty. A content curator provides valuable information to all those who are looking for quality content. Content Curation is an excellent marketing tool as it ensures an online presence.
There are three main methods of content curation :
i) Weekly editorial email newsletters
ii) Weekly curated blog posts
iii) Sharing curated content on social mediaTips for Successful Content Curation
Content Curation is an important and a widely used marketing strategy today. Surveys reveal that around 75% marketers say curation is a vital part of their content planning. Some tips for effective curation are as follows :
If you have already been successfully using content marketing, you will obviously have a lot of content that you have published in many places. You should definitely display some of the relevant pieces in your curated list. Once this list is published, and the content circulates, you and your company will be able to grab much more attention.
When preparing your content curation list, you should ensure you include a variety of content like images, infographics, articles, videos, guides, e-books and podcasts. The first thought that usually strikes many when they start, is to look for written content or articles, but they needn't restrict themselves to this. Lot of helpful content is available in different forms and these will generate more interest among the readers. Visual content has always proved to be the preferred choice of many and that is why we say always adding images to your articles will get you more views.
You can get some great content from just about any place and this definitely includes social media sites as well. You can sometimes get the best pieces from places you would never have thought of like a webinar or even a Google Plus page.
You should try and add some value to the content you have curated to make it more appealing to the audience. You can add some commentary in your own voice and this also serves as an opportunity to showcase your talent and knowledge and help the readers.
There are some very helpful tools available which will not only make work easier for you, but will also make it more effective. You should always identify your target audience and then focus on relevant content sharing. The content that you curate has to be perfect in order to get a good readership and to generate interest.
Content Curation is a very helpful marketing tool and should be used in the most optimum way to get good results. It needs a lot of focus and commitment to be able to do a good job.